Driving development

Hi! Employer Strategies accompanies organizations in developing a strong employer identity to successfully lead people through change. This requires a culture that is tied together by shared values and meaningful relations. By strong employer relations. Then each individual can unfold existing potential and contribute to the organization’s development. This is one of the fundamental factors in ensuring that companies remain attractive for employees and become relevant for the right talents – and thus also for customers, partners, and investors.

Opening spaces

Our consulting model connects resilient methods from HR management, brand development, and behavioral marketing, communication, and psychology, as well as change management and organizational development. This method-plural approach is our foundation for solution-centered consulting. The starting point is always the same: understanding the challenge in its context. Asking questions. Listening.

The Hi! cycle consulting model focuses on people and their individual development opportunities:
What competencies does the organization lack for new business models, digitalized processes and agility? RECRUIT.
How can culture and leadership be designed so that employees are able to develop their potential? RETAIN.
How can motivated teams implement innovative product ideas or successfully plan and execute corporate reorientations? RESTART.

Consulting and support at the intersection of HR, branding and transformation: strategy development/guiding principle development/brand strategy/employer value proposition/communication strategy.

Developing relevant themes together, for example: brand identity/the role of HR in the company/internal communication/ turning employees into brand ambassadors.

Establishing reliable connections:<br /> touchpoint planning / internal and external brand activation / candidate & employee journey / talent relationship management / leadership culture / corporate culture /

Producing initial results quickly: digital audit/job advertisement check/tone check.

Creating a foundation of facts, figures and data to aid in decision-making: market analysis/competitive analysis/target group analysis/persona development.

Rethinking reality


Approachable, open, transparent. This is how we work with – and for – our customers. We know the importance of listening, exchanging ideas and providing honest feedback. Our work is based on mutual trust and respect. And always keeping our common goals in mind.


Hi! is the friendly starting point of any discussion. But it’s also a mindset – one that enables us to create new solutions, even if we don’t always agree. And we practice what we preach when it comes to the newest ways of working: agile when it makes sense, decentralized but happy to work on site, digital and yet highly personal. With full-time project managers and a network of satellite offices, we bring the pieces together and get the whole thing off the ground.

Getting Things done

The driving force behind Hi! Employer Strategies is Rotraud Diwan. An accomplished brand strategist with more than 20 years’ consulting experience, Diwan has worked with large international communications agencies, on freelance projects and for her own company.

Diwan’s focus is strategic consulting in the field of employer relations. She works at the intersection of change management, organizational design and new workplace best practices. She does not see the development of an employer brand as a goal in and of itself, but as a starting point for a company to reposition itself – consistently.

Together with her core team, Diwan manages a network of HR, branding, communication, organizational design and transformation experts.

Hi! Employer Strategies is a joint venture of